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From the editor:
Hello, then. “Shakespeare” By Another Name—the first
ever popular literary biography of Edward de Vere as “Shakespeare”—is
fast approaching its
one-month anniversary in bookstores around North America. And
The “Shakespeare” By Another Name Bulletin can only boast an
age a few days older than that.
Please forward this Bulletin to any and all. Free subscriptions, as ever, can be obtained here. Not quite free (but still competitively priced!) books and audiobooks can, we hasten to add, be obtained here.
1) Guerrillas and the Missed
3) Taking it to the Streets
Guerrillas and the Missed
As the BBC reported last March, no
book marketing campaign yet devised by man or beast can beat the word-of-mouth campaign.
We hope that SBAN Bulletin readers are inspired to recommend
“Shakespeare” By Another Name to friends and co-workers and family and teachers and former teachers and
members of one's church or synagogue or mosque. And so on. We hope the word-of-mouth buzzes for many moons to come.
To better facilitate the discussion, to begin to reach new readers that might otherwise be missed, assembled below are three tools of outreach and guerrilla marketing. (Others might call them mere “T-shirts” and “flyers”...)
 The broadside
If you live in or near
San Fransisco; or
Northampton, Mass., then
please click on the name of your city for a flyer advertising a forthcoming book reading and signing.
These leaflets are made to be xeroxed and posted at cafes, libraries, colleges, and other places where book readers and the otherwise curious might want to read or hear more.
And the leaflet below is made for anyone, anywhere who might, however anonymously, relish playing the role of literary provocateur:
Just click on the image above or click
here to download a PDF of this flyer—ready
as it is to provoke
the curiosity of many, the rage of some, and the recognition of a small but growing plurality.
 The banner
The banner ad is an art form we haven't quite yet mastered, but we still hope that some of you with websites or blogs
might consider placing our journeyman efforts on your patch of Internet real estate. Click on any of the banner ads below to access
all the code and instructions needed to place these ads on your site. Or click
 The bodacious
Sometimes flaunting it is what it's all about. A graphic designer friend of ours
provided the design and the
impetus, and we provided the chutzpah.
Click on any of the items below for a complete run-down of eye-catching shirts, caps, coffee mugs, bags and more
offered up by the fine folks at CafePress.com. Thank you kindly for helping to spread
about Edward de Vere in whatever means or fashion fits for you: Here's to a campaign to tout
a new Bard to tout le monde!
If you have any feedback that you would like considered for the Bulletin, please drop us a line at feedback at shakespeare by another name dot com. (A human reading the previous sentence, of course, would appreciate knowing that shakespearebyanothername is actually one word. Spam email address harvesting programs aren't so clever.) Please also indicate in your email whether we may include your name and/or town, or whether you would like your correspondence to be printed anonymously. We reserve the right to edit for style, grammar, brevity, and clarity.
Abridged Too Far
I have been waiting to order a copy of your book, but I prefer an audio format since it agrees more with my style of reading.
But imagine my disappointment when the only format I find in audio is an “abridged” version. Why would you possibly
think because someone wants an audio version of a book that we would also want an abridged version? I have never read an abridged version
of a book and do not intend to start now. Therefore, I am extremely disappointed your audio version is abridged, and unfortunately I will not buy it.
Heeding The Call
I wanted to write and thank you for your recently published “Shakespeare” By Another Name.
As a current student of Renaissance literature, I passed your book three times before succumbing to its “call.”
Fine SBAN book.
Apothecary My poverty, but not my will, consents.
Also, you note [in Appendix A] that there are 289 de Vere Geneva Bible markings in the Apocrypha versus
only 156 appearing in the New Testement. The ratio is almost 2 to 1. Why not develop this detail?
Prof. Roger Stritmatter, a central influence and inspiration in the writing of “Shakespeare”
By Another Name, studied the marginal notes and underlinings in Edward de Vere's personal copy of the Bible and ultimately
wrote a groundbreaking Ph.D. dissertation on the subject (for the University of Massachusetts, Amherst in 2001). It
is from Stritmatter's work that Appendix A on de Vere's Bible is drawn.
Neoplatonism in Shakespeare is a topic that many great
minds, such as Ted Hughes, the former Poet Laureate of England, have
tackled. The above example is a good
one. And there are many more indeed.
Bring On The Prince! (Part 1)
I just bought your book 3 days ago and have read it in its entirety
except for the index. Superb job, and marvelously documented.
Congratulations! A very important contribution to the Oxfordian cause.
Bring On The Prince—And The Queen
I just finished your book and enjoyed it immensely. It has definitely added
to my store of knowledge. Anyone who reads the book with an open mind has to
be in denial if they still think the Stratford guy wrote the works.
These two letters raise the spectre of what has come to be known as the
“Prince Tudor” theory: In addition to de Vere being “Shakespeare,” some
have advocated that de Vere had unacknowledged royal blood himself and/or that he fathered
a son by Queen Elizabeth I—and that Tudor sireling was raised as Henry Wriothesley, later Earl of Southampton
(widely believed to be the “fair youth” of The Sonnets).
The book that Dr. Altrocchi references is a recent release by the Oxfordian researcher Hank Whittemore, titled The Monument—a comprehensive, word-by-word analysis of The Sonnets that concludes that these 154 poems are what Whittemore calls a “dynastic diary” that argues for one or more heretofore unrecognized claims on the throne (potentially including de Vere's own) in the waning years of Queen Elizabeth's reign. Indeed, a number of the parallels that Whittemore brings out to the Essex Rebellion of February 1601 and its aftermath are quite intriguing and impressive. And I am grateful to The Monument's author for his graciously sharing early drafts of his manuscript, portions of which I was able to include in the final couple chapters of SBAN.
Those portions, however, as Mr. Schumann above rightly points out, are also “Prince Tudor”-agnostic. And that was intentional.
To those new to this topic, the “PT” hypothesis is a controversy within a controversy. The Oxfordian researcher Christopher Paul has written up a quite intriguing and impressive article that counters the Prince Tudor hypothesis and stakes the claim that the “PT” theory is simply wrongheaded and lacks any historical footing whatsoever. The debate can get very heated within Oxfordian circles, and it's good that the subject is discussed and studied.
For any field of research to advance, there must be an open and honest inquiry, even into subjects that violate tabboos or call into question otherwise sacred truths. Even research that is later proved to be incorrect can be valuable in unexpected ways. As Solomon Snyder of Johns Hopkins Medical School recently told New Scientist magazine, “When I read the literature, I'm not reading it to find proof like a textbook. I'm reading to get ideas. So even if something is wrong with the paper, if they have the kernel of a novel idea, that's something to think about.”
However, all the above is the concern of researchers and specialists in the field. SBAN is a book for a much larger lay audience, so it was felt that until more definitive evidence on the PT question could be brought forward, whether pro- or con-, it was best left out of the story and relegated instead to SBAN's endnotes. (cf., e.g., the endnote on p. 469 of SBAN)
As for the Avisa=Queen Elizabeth question raised by Mr. Schumann... it seems more than just plausible that the character Avisa was intended to be read as Elizabeth I. Rather, it's quite likely. Avisa is described as a woman who entertains many suitors for her hand in marriage but who, it seems, accepts none. That description alone would very well have summoned to mind Gloriana herself for an Elizabethan reader.
And here is where I thought the matter rested until a couple years ago when, quite by surprise, I ran across an amazing and largely overlooked research article from 1937. One infers that the article's author, Pauline K. Angell, had no particular interest in Edward de Vere—at least not, it seems, in any capacity as “Shakespeare.” That said, Angell presents some specific and persuasive evidence that the character Avisa is, in part, a libel directed at de Vere's second wife Elizabeth Trentham. (pp. 251-53 & 282-85 of SBAN)
The two interpretations, Avisa as Elizabeth Tudor and Avisa as Elizabeth Trentham, fit comfortably hand-in-hand and should not be seen as an either-or proposition. Elizabethans were trained to read and to write multiple levels of meaning into any given text. Latter-day readers of Elizabethan texts should be just as polymorphic.
 Christopher Paul, “The Prince Tudor Dilemma: Hip Thesis, Hypothesis, or Old Wives Tale?,” The Oxfordian Vol. 5 (2002) 47-69
 Pauline K. Angell, “Light on the Dark Lady: A Study of Some Elizabethan Libels,” Pubs. of Modern Lang. Assn. 52:3 (Sept. 1937) 652-74
Taking it to the Streets
As of this month, the SBAN Book Tour is on the march in the midwest and western U.S. We hope to be announcing more dates in future issues of the Bulletin. In the meantime, if the Book Tour is indeed making a stop near you, please be sure to mark your calendars and bring your friends. Click the appropriate buttons below each event listing for directions and/or flyers. Thank you.
Friday, Sept. 9: Barnes & Noble, The Galleria Shops, 3225 W. 69th
St., Edina, Minnesota. Reading and booksigning. 7:30 p.m.
Sunday, Sept. 11: Plymouth Congregational
Church, 1900 Nicollet Ave. at Franklin, Minneapolis, Minnesota. Reading and booksigning. 7 p.m.
Wednesday, Sept. 14: Carleton
College Library Athenaeum, One North College Street, Northfield, Minnesota. Reading
and booksigning. 7 p.m.
Friday, Sept. 16: DePaul
University Bookstore, 1 East Jackson Blvd., Chicago. Reading and booksigning.
Saturday, Sept. 17: Borders
Books & Music, 2173 Zeier Rd., Madison, Wisconsin. Reading and booksigning.
Saturday, Sept. 24: Elliott
Bay Book Company, 101 S. Main St., Seattle. Reading and booksigning. 7:30
Wednesday, Sept. 28: Powell's
Bookstore, 1005 W. Burnside, Portland, Oregon. Reading and booksigning.
Thursday, Sept. 29: Bloomsbury
Books, 290 E. Main, Ashland, Oregon. 7:30 p.m. Reading and booksigning,
in conjunction with the joint Shakespeare Oxford Society / Shakespeare Fellowship
to be held in Ashland that weekend. Ground-breaking papers on Edward de Vere
and Shake-speare to be presented along with performances by one of the leading
Shakespeare companies in North America, the Oregon
Shakespeare Festival. Please join
Wednesday, Oct. 5: Borders
Books & Music, 2339 Fair Oaks Blvd., Sacramento, California. Reading
and booksigning. Time 7 p.m.
Friday, Oct. 7: Stanford University Bookstore,
519 Lasuen Mall, Stanford, California. Reading and booksigning. Noon.
Friday, Oct. 7: Cody's
Books (the new downtown location), 2 Stockton St., San Francisco. Reading
and booksigning. 6 p.m.
Wednesday, Oct. 19: Broadside
Bookshop, 247 Main St., Northampton, Massachusetts. Reading and booksigning.
Time 7 p.m.
Wednesday, Oct. 26: Western New
England College Athenaeum Series, D'Amour Library Room 319, Western New England College, 1215 Wilbraham Rd., Springfield, Mass.
here.) Talk and booksigning.
Make ye haste at any hour to